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Assertiva on Winning KnowBe4 Partner of the Year

KnowBe4
11/01/2026
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It's my first time at the event. The reason was really very special. To be able to receive the award for best partner in Latin America after seven years, eight, that we are partners of Nowe4. It differs from a traditional technological event because it really combines strategic issues, community, a lot of interaction with other partners, with clients. It's a way for us to interact directly with the Nowe4 team and then rescue some practices that we think are very valuable because they impact on a better service to our clients as well. No vendor of a technological solution can be really effective if it doesn't have practices and an organization that supports the delivery of services. Being at this event made us reaffirm that we are on the right track. Both Nowe4 and we felt very paired in this model of attention to the client. I think we are destined for success.

TL;DR

  • Ricardo Gadea, General Manager of Assertiva, accepted the KnowBe4 Partner of the Year award for Latin America at KB4-CON after seven to eight years of partnership.
  • KB4-CON stood out to Ricardo for blending strategic content, community engagement, and direct access to the KnowBe4 team — unlike typical technology events.
  • Ricardo argues that technology solutions alone are insufficient without structured organizational practices to support effective service delivery to clients.

Summary

Recorded live at KB4-CON, this short testimonial features Ricardo Gadea, General Manager of Assertiva, a Latin American cybersecurity partner that has worked alongside KnowBe4 for seven to eight years. Speaking shortly after receiving the KnowBe4 Partner of the Year award for Latin America, Ricardo reflects on what sets KB4-CON apart from traditional technology events — its emphasis on community, strategic dialogue, and direct interaction between partners, clients, and the KnowBe4 team. He highlights that the event gave Assertiva the opportunity to surface and adopt high-value service delivery practices that translate into measurably better outcomes for their clients. A central theme of his remarks is the conviction that no technology vendor can be truly effective without a structured organization and concrete operational practices backing service delivery. Ricardo describes a strong alignment between Assertiva's and KnowBe4's customer-first service models, framing the partnership as one built on shared values rather than just product distribution. The clip closes with a confident forward-looking statement: both organizations feel they are on the right track and, in his words, 'destined for success.'

Chapters

0:00 - Introduction & Award Recognition
0:13 - What Sets KB4-CON Apart
0:36 - Service Delivery Philosophy
0:46 - Partnership Alignment & Outlook

Key Quotes

0:07 "To be able to receive the award for best partner in Latin America after seven years, eight, that we are partners of Nowe4."
0:36 "No vendor of a technological solution can be really effective if it doesn't have practices and an organization that supports the delivery of services."
0:51 "Both Nowe4 and we felt very paired in this model of attention to the client. I think we are destined for success."

FAQ

Why did Assertiva choose to partner with KnowBe4?

According to Ricardo Gadea, Assertiva aligned with KnowBe4 because both organizations share a customer-first service model. KnowBe4's structured approach to supporting partner service delivery matched Assertiva's own operational values, making the partnership a natural fit.

What makes KB4-CON different from other technology events?

Ricardo describes KB4-CON as distinct because it combines strategic content with genuine community interaction — bringing together partners, clients, and the KnowBe4 team in a way that traditional technology events do not.


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