HUMAN Dialogue: Embracing the Rise of the Empowered AI Consumer.

HUMAN Dialogue: Dawn of the Agentic Consumer - Are You Prepared for AI Buyers?
In the evolving landscape of 2022, industry leaders emphasized the necessity for marketing and security teams to unite in the battle against fraud. In this age of agentic consumers, this collaboration has become essential. AI agents are transcending traditional roles, actively engaging in discovery, accounts, authentication, and transactions, leading to new opportunities and risks for businesses.
Key Takeaways:

• Understand the inadequacy of a simple “bot or not” approach for identifying genuine interactions.
• Examine how AI transforms the customer journey and its implications for brand engagement.
• Recognize the importance of building trust as a collective goal among marketing and security leaders.
• Explore strategies to ensure interactions are both authentic and beneficial.