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Proofpoint DSPM: Automating Data Security

Proofpoint
08/09/2026
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classification manually. Now with the advent of AI and all the CACD pipelines, we needed an automated tool that can help us continuously monitor our environment. We want to know what our assets are, where they're located, what are the high value targets, who has the access to these assets and whether they really need to have access to these assets. We did a lot of POCs and we POC'd around maybe like seven to eight products and out of all the products we found that Proofpoint VSPM is the perfect fit for our needs. We're looking for easy, deployed technology that involves automatic workflows. That saves us a lot of time. We also like to leverage the machine learning and the AI that's built into the platform. The unified platform brings all those data points, risks rating as far as user clicks, user's access and the privilege and we can blend that together in the security awareness platform. I think like most organizations trying to figure out what exactly are we supposed to be doing to secure AI. So Wyndham does have some applications today that we're using that does use generative AI to help support our employees, help support our guests and so we're continuing to look at ways to make sure that those platforms remain as safe and secure as possible.

TL;DR

  • Organization evaluated 7-8 DSPM products and selected Proofpoint for automated continuous monitoring of assets, access controls, and high-value targets across their environment.
  • The platform's automated workflows and built-in machine learning capabilities save significant time while providing unified risk ratings that blend user behavior with access privileges.
  • The solution is being used to secure generative AI applications supporting both employees and guests, addressing emerging AI security requirements.

Summary

This customer testimonial highlights the transition from manual data security posture management to automated continuous monitoring using Proofpoint DSPM. The speaker describes evaluating seven to eight competing products before selecting Proofpoint's solution for its ability to provide visibility into asset location, high-value targets, and access controls. The platform's automated workflows, machine learning capabilities, and unified risk rating system integrate user behavior data with access privileges to support security awareness initiatives. The organization is also leveraging the solution to secure generative AI applications used by employees and guests, reflecting the growing need for AI-specific security controls in enterprise environments.

Chapters

0:00 - Manual to Automated DSPM
0:25 - Asset Visibility Requirements
0:36 - Product Evaluation Process
1:14 - Securing AI Applications

Key Quotes

0:16 "Now with the advent of AI and all the CACD pipelines, we needed an automated tool that can help us continuously monitor our environment."
0:36 "We did a lot of POCs and we POC'd around maybe like seven to eight products and out of all the products we found that Proofpoint VSPM is the perfect fit for our needs."
1:01 "The unified platform brings all those data points, risks rating as far as user clicks, user's access and the privilege and we can blend that together in the security awareness platform."

FAQ

What key capabilities were evaluated when selecting a DSPM solution?

The organization prioritized automated workflows, continuous monitoring of asset location and ownership, access control visibility, machine learning capabilities, and the ability to identify high-value targets. After evaluating 7-8 products, Proofpoint DSPM was selected for meeting these requirements with easy deployment and time-saving automation.


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