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Choosing Strategic Partners Over Vendors for MSP Growth

Connectwise
05/08/2026
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have, I really categorize them into two areas. I have vendors and I have partners. When I look at a partner, to me the qualification is a company that has a platform that allows me really to scale and is innovating. As MSPs, we have to innovate every day, we have to innovate very rapidly, and a company that can be a partner is one that can innovate honestly even ahead of us or out front of us and that will help lead that. Other ones will just be vendors and will be people that I buy a product from for a while and then look to change out. It's very definitely a core partner of ours. We're a ConnectWise shop end to end. As far as anybody entertaining the move to ConnectWise, I would say definitely jump in and do it. You always want to be with a company that's basically innovating as fast or faster than you are.

TL;DR

  • CorKat Data's CFO distinguishes between transactional vendors and strategic partners based on their ability to provide scalable platforms and drive innovation.
  • True partners innovate ahead of MSP needs, helping lead market evolution rather than simply responding to current requirements.
  • CorKat Data has adopted ConnectWise end-to-end as a core strategic partner, recommending the platform for MSPs seeking innovation-driven growth.

Summary

In this brief testimonial, Pat Santos, CFO of CorKat Data, explains how the company distinguishes between vendors and strategic partners when evaluating technology relationships. Santos emphasizes that true partners provide platforms that enable scalability and drive innovation ahead of market demands, rather than simply delivering transactional products. CorKat Data has standardized on ConnectWise as an end-to-end solution, citing the platform's ability to innovate at or above the pace required by modern MSPs. The testimonial positions ConnectWise as a strategic partner that helps MSPs stay competitive through continuous platform evolution rather than requiring frequent vendor changes.

Chapters

0:00 - Vendors vs Strategic Partners
0:28 - Innovation as Partnership Criteria
0:48 - ConnectWise as Core Partner

Key Quotes

0:15 "When I look at a partner, to me the qualification is a company that has a platform that allows me really to scale and is innovating."
0:33 "A company that can be a partner is one that can innovate honestly even ahead of us or out front of us and that will help lead that."
0:51 "We're a ConnectWise shop end to end."

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  • MSP vendor selection
  • strategic partnerships
  • platform scalability
  • innovation leadership
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  • vendor consolidation
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