Transcript
and classification. But that discovery and classification has been super duper difficult. AI has been a game changer. Explain. AI has unlocked a tremendous amount of capability when it comes to scaling, contextual view of data, and just allowing us to be able to actually deal with the explosion of data. It really boils down to context because, you know, really obvious sensitive data like credit card numbers have not been a problem, but it's just everything else. So walk us through and feel free to give an example. I think when you start to look at how we are creating data in modern companies, we're creating new categories of data, things that we've never seen before. So there's no wizard that's going to be able to help us. The actual AI will be able to put that together, trace back where it came from. Was it out of a sensitive document and then not a document that was sensitive and then we concatenated yet another sensitive piece of information? So does it make it something that we care about? But this is where that discovery and visibility comes into play so that we actually can see that. It allows us to see the known unknowns. We always have a feeling that there's some data someplace else, but we never are able to get to it. This allows us to get to that. Can you give me an idea of a situation like a customer had and then you were able to sort of discover sort of contextual data environments and pointed out to them and they were like, I had no idea that was going on. There must be tons of those cases. We've had, you know, customers that come to us and say, hey, I think this data may have been involved in some sort of mishandling incident. But I really want to know what the data is and do I even care about it? And so we were able to run that repo through our system and actually let them know the data that they thought was in this system, which normally in most cases they all think about is the data that we don't care about. We you know, we it shouldn't be anything in this repository that's sensitive or not. And then when they get the result, they go, oh, my goodness, it's a good opportunity to engage with the business owner and a data custodian. And one of the ways that we as security professionals can show them this is how not to put the organization at risk. And this is the thing we hear from security professionals and privacy professionals all the time is the fear of what I don't know that isn't even out there. And like you just described, holy crap, how did that happen? It absolutely lends to the confidence because we've tried this for years. We've chased many other technologies with the hopes that it will provide some sort of data governance and allow us to secure the data, at least that we knew about. And we still haven't had that that that moment of where we said, aha, I don't need an unlimited amounts of money, unlimited amounts of resources, unlimited amount of time to do it. I can actually make a dent in this. It gives us the the the courage and the and the foresight to say that there is hope for this area and being able to actually provide true data security and not just data governance. If you, audience, want to learn how you can discover your data and categorize your data, taking advantage of the contextual power of AI, you should check out what CERA is doing. Go to their website. Here's the address right there. CERA.io. Go check it out.
