Agentic Shopping and Muse: Insights for the 2026 Holiday Season

As the holiday season unfolds, consumers are now leveraging AI agents to shop and transact seamlessly. Meta’s Muse is at the forefront, capable of researching products, browsing retailers, and completing purchases, which could revolutionize product discovery dynamics. Insights from HUMAN indicate a rapid adoption, with Muse driving a notable portion of agent-driven browser activity and showing a 25% higher likelihood of reaching checkout pages than its competitors.
Join HUMAN to gain critical insights into this transformative shift in holiday commerce. Key topics include:

• The latest trends in agentic traffic based on HUMAN’s October data.
• The implications of AI agents for holiday commerce, including product discovery and fraud prevention.
• Three essential steps for preparing your digital storefront to engage with AI shoppers and mitigate risks from malicious automation.