Truth in IT
    • Sign In
    • Register
        • Videos
        • Channels
        • Pages
        • Galleries
        • News
        • Events
        • All
Truth in IT Truth in IT
  • Data Management ▼
    • Converged Infrastructure
    • DevOps
    • Networking
    • Storage
    • Virtualization
  • Cybersecurity ▼
    • Application Security
    • Backup & Recovery
    • Data Security
    • Identity & Access Management (IAM)
    • Zero Trust
    • Compliance & GRC
    • Endpoint Security
  • Cloud ▼
    • Hybrid Cloud
    • Private Cloud
    • Public Cloud
  • Webinar Library
  • TiPs
  • DRAW

How Carahsoft Enables Cohesity Resellers to Market

Cohesity
09/01/2026
0 (0%)
Share
  • Comments
  • Download
  • Transcript
Report Like Favorite
  • Share/Embed
  • Email
Link
Embed

Transcript


we work with. Each of them are unique in their capabilities, customers that they sell to, technology that they focus on. So we spend a lot of time aligning to each of the resellers and what their strengths are and helping them go to market. So we do a lot of training and enablement. We do a lot of marketing and lead gen. We have over 300 contract vehicles that they can sell through. We've got a lot of partners that focus on cyber and data management. And over the last couple of years, we've seen that really merge together under cyber resiliency. Really understanding their strengths and how do we go to market together and deliver solutions to our customers.

TL;DR

  • Carahsoft works with approximately 5,000 resellers, each with distinct capabilities, customer segments, and technology specializations that require tailored go-to-market support.
  • Reseller enablement includes training, marketing, lead generation, and access to more than 300 contract vehicles to facilitate sales across diverse procurement channels.
  • Cyber and data management disciplines have converged into cyber resiliency over recent years, reshaping how Carahsoft and its partners position solutions to customers.

Summary

In this brief partner spotlight, Brian O'Donnell, VP of Cybersecurity Solutions at Carahsoft, outlines how Carahsoft supports its network of nearly 5,000 resellers in bringing Cohesity's cyber resilience solutions to market. Carahsoft invests heavily in understanding each reseller's unique strengths, customer base, and technology focus, then tailors go-to-market support accordingly through training, enablement, and marketing and lead generation programs. With over 300 contract vehicles available, resellers have broad flexibility in how they transact. O'Donnell also highlights a notable market trend: over the past few years, cyber and data management have increasingly converged under the umbrella of cyber resiliency, shaping how Carahsoft and its reseller partners position and deliver solutions to end customers.

Chapters

0:00 - Carahsoft Reseller Network Scale
0:10 - Enablement and Go-to-Market Support
0:23 - Cyber Resiliency Market Convergence

Key Quotes

0:00 "Across Kerasoft, we probably have close to 5,000 resellers we work with."
0:19 "We have over 300 contract vehicles that they can sell through."
0:26 "Over the last couple of years, we've seen that really merge together under cyber resiliency."

FAQ

How does Carahsoft support resellers selling Cohesity solutions?

Carahsoft provides training and enablement, marketing and lead generation support, and access to over 300 contract vehicles, while aligning go-to-market strategies to each reseller's specific strengths and customer focus.

How many resellers does Carahsoft work with?

Carahsoft works with close to 5,000 resellers, each with unique capabilities, customer relationships, and technology specializations.


Categories:
  • » Webinar Library » Cohesity
  • » Data Protection » Backup & Recovery
  • » Data Protection
Channels:
News:
Events:
Tags:
  • Data Protection
  • Security Operations
  • Best Practices
  • short_form
  • Channel partner strategy
  • Reseller enablement
  • Cyber resilience
  • Data management
  • Go-to-market programs
  • Government contract vehicles
  • Partner ecosystem
Show more Show less

Browse videos

  • Related
  • Featured
  • By date
  • Most viewed
  • Top rated
  •  

              Video's comments: How Carahsoft Enables Cohesity Resellers to Market

              XStreaminars (watch here)

              • Sep
                03

                Verge.io: Can You Afford Your Next Storage Refresh?

                09/03/202601:00 PM ET
                More events

                Industry Events (Sponsor Hosted)

                • Sep
                  17

                  Bridging the SaaS Protection Gap: Preventing Data Loss and AI Missteps

                  09/17/202610:00 AM ET
                  • Sep
                    17

                    Unveiling the AI-Driven Underworld of Automation's Rapid Rise

                    09/17/202601:00 PM ET
                    • Sep
                      23

                      Unseen Data: The Blind Spot in Your Protection Strategies

                      09/23/202601:00 PM ET
                      More events

                      Upcoming Webinar Calendar

                      • 09/02/2026
                        12:00 PM
                        09/02/2026
                        Unified Data Security in Action: Uncover, Analyze, and Resolve Threats
                        https://www.truthinit.com/index.php/channel/2045/unified-data-security-in-action-uncover-analyze-and-resolve-threats/
                      • 09/03/2026
                        01:00 PM
                        09/03/2026
                        Verge.io: Can You Afford Your Next Storage Refresh?
                        https://www.truthinit.com/index.php/channel/2082/verge-io-can-you-afford-your-next-storage-refresh/
                      • 09/17/2026
                        10:00 AM
                        09/17/2026
                        Bridging the SaaS Protection Gap: Preventing Data Loss and AI Missteps
                        https://www.truthinit.com/index.php/channel/2119/bridging-the-saas-protection-gap-preventing-data-loss-and-ai-missteps/
                      • 09/17/2026
                        01:00 PM
                        09/17/2026
                        Unveiling the AI-Driven Underworld of Automation's Rapid Rise
                        https://www.truthinit.com/index.php/channel/2108/unveiling-the-ai-driven-underworld-of-automations-rapid-rise/
                      • 09/23/2026
                        01:00 PM
                        09/23/2026
                        Unseen Data: The Blind Spot in Your Protection Strategies
                        https://www.truthinit.com/index.php/channel/2087/unseen-data-the-blind-spot-in-your-protection-strategies/
                      • 09/29/2026
                        12:00 PM
                        09/29/2026
                        Embracing AI Adoption While Ensuring Robust Security Measures
                        https://www.truthinit.com/index.php/channel/2092/embracing-ai-adoption-while-ensuring-robust-security-measures/
                      • 09/30/2026
                        04:00 AM
                        09/30/2026
                        AI Command Center: Optimizing Visibility and Control in Your Operations
                        https://www.truthinit.com/index.php/channel/2024/ai-command-center-optimizing-visibility-and-control-in-your-operations/
                      • 11/19/2026
                        01:00 PM
                        11/19/2026
                        360View: Govern, Secure & Recover Your Microsoft 365 Environment
                        https://www.truthinit.com/index.php/channel/2076/360view-govern-secure-recover-your-microsoft-365-environment/
                      Truth in IT
                      • Sponsor
                      • About Us
                      • Terms of Service
                      • Privacy Policy
                      • Contact Us
                      • Preference Management
                      Desktop version
                      Standard version