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AI-Powered Enterprise DLP for Unstructured Data Protection

Palo Alto Networks
05/12/2026
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hybrid work, and BYOD among others, corporate data is scattered and shared across multiple environments, making it highly vulnerable to exploitation by bad actors and unintentional exposure. Today's data is also rapidly expanding in volume, variety, and velocity, making sensitive data harder to detect and secure with 80 percent of data becoming unstructured. Palo Alto Network's data security provides the most comprehensive cloud-delivered DLP. Discover sensitive data in all the places where it can live, with expanded end-to-end coverage for data in motion and data at rest across all channels, leaving no blind spots. Pinpoint all types of sensitive data with unprecedented accuracy, using advanced data classification techniques powered by Precision AI, ensuring that all sensitive data, from personal information to intellectual property, confidential documents, images, and more, stays protected, all without business disruptions. Protect your data effectively and easily with unified policies across all channels and centralized console. Manage easy and stay ahead of emerging risks with AI co-pilots' guidance, policy recommendations, and best practices. Gone are the days of siloed products, blind spots, and manual, complex, and time-consuming data classification. It's time to enhance, streamline, and simplify with Palo Alto Network's Enterprise DLP with Prisma SASE.

TL;DR

  • Enterprise data scattered across SaaS, GenAI apps, and hybrid environments creates significant exposure risk, with 80% of data now unstructured and difficult to classify.
  • Palo Alto Networks' cloud-delivered DLP provides end-to-end coverage for data in motion and at rest across all channels, eliminating traditional blind spots.
  • Precision AI powers advanced data classification to accurately identify sensitive data types including PII, intellectual property, and confidential documents without business disruption.

Summary

This product overview introduces Palo Alto Networks' Enterprise DLP solution integrated with Prisma SASE, addressing the challenge of protecting sensitive data across modern distributed environments. The video highlights how corporate data has become scattered across SaaS applications, generative AI tools, hybrid work setups, and BYOD devices, creating significant vulnerability to both malicious actors and accidental exposure. With 80 percent of enterprise data now unstructured, traditional DLP approaches struggle to maintain visibility and control. Palo Alto Networks positions its cloud-delivered DLP as a comprehensive solution offering end-to-end coverage for data in motion and at rest across all channels. The platform leverages Precision AI for advanced data classification, capable of identifying personal information, intellectual property, confidential documents, and images with high accuracy. Key differentiators emphasized include unified policy management through a centralized console, AI copilot guidance for policy recommendations, and elimination of the blind spots and manual classification burdens associated with legacy siloed DLP products.

Chapters

0:00 - The Data Security Challenge
0:29 - Cloud-Delivered DLP Coverage
0:47 - AI-Powered Data Classification
1:06 - Unified Policy Management

Key Quotes

0:22 "Today's data is also rapidly expanding in volume, variety, and velocity, making sensitive data harder to detect and secure with 80 percent of data becoming unstructured."
1:21 "Gone are the days of siloed products, blind spots, and manual, complex, and time-consuming data classification."

Categories:
  • » Cybersecurity » Data Security
  • » Cybersecurity » Zero Trust
  • » Cybersecurity » Cloud Security
  • » Data Protection
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  • Data Privacy
  • SASE
  • SSE
  • AI & Machine Learning
  • Cloud Security
  • Demo
  • Data Loss Prevention
  • Unstructured Data Protection
  • AI-Powered Classification
  • SASE
  • SaaS Security
  • Generative AI Data Risks
  • Enterprise Data Protection
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