Why is data security particularly critical for Sunset Grown's business model?

Sunset Grown manages extensive R&D operations with 500+ brands under continuous trials, making intellectual property protection essential. Additionally, the perishable nature of produce means any operational downtime from cyber incidents directly impacts product quality, creates supply chain disruptions, and can damage relationships with major retailers who depend on consistent fresh produce delivery.

How did Sunset Grown expand their use of Rubrik beyond traditional backup?

After initially deploying Rubrik for backup and recovery, Sunset Grown activated Data Security Posture Management (DSPM) to gain visibility into sensitive file exposure, stale data, and access controls. They then added Data Threat Analytics for threat hunting, anomaly detection, and the ability to restore to verified secure points in time, creating a comprehensive cyber resilience strategy.

How Sunset Grown Protects Fresh Produce Supply with Rubrik

Name: How Sunset Grown Protects Fresh Produce Supply with Rubrik
Uploaded: 2026-05-12T20:28:02-04:00
Duration: 2 min 16 s
Description: For over 70 years, Sunset Grown has led the greenhouse industry with innovation and quality, cultivating and distributing pesticide-free, sustainable produce across North America. Operating over 1.2 million acres, they manage a complex supply chain to ...

Rubrik

05/12/2026

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Transcript

Sunset Grown is a part of Masternardy Produce. We are the largest manufacturer and distributor of produce within North America. Masternardy is a critical piece when you think of our food supply in North America because we're a multi-brand, multi-product company. We ship all over the world. We pioneered commercial greenhouse and do a lot of R&D, and we have 500 other brands underneath continued trials right now. So keeping this information secure is a top priority for us. Downtime from a business impact for Masternardy is a lot different than some of the other organizations. With produce, it goes bad as a time to life, and if you don't get it out properly and in time, it's not gonna hit quality checks. And it has a downward spiral effect because it takes time to grow things, and it can really impact our business. It can have reputational damage. You can lose your retailers. You can lose your customers. It's very critical for us at Masternardy. The natural transition with Rubrik is it was always our phenomenal backup and recovery solutions. With Rubrik already doing our backup and recovery, we were able to kind of just turn on data security posture management and instantly start to see how many sensitive files we had, how many were stale, who had access to that, and make swift action. We added data security posture management to Rubrik. It helped us get bigger visibility and work, and have more synergy with infrastructure teams. The power of Rubrik is it's already touching all of your data, and when you turn on data security posture management, you instantly get that visibility, so you can quickly prioritize your risk. We recently added data threat analytics, which we use for threat hunting, threat monitoring, anomaly detection. These features helped us to be able to not only restore our data and get back in business, but restore to secure points in time. Our mission at Masternity is to deliver fresh produce year-round to our consumers. Rubrik has given us assurance that we can restore to secure points in time and prioritize data security risk to ensure that we can deliver on that promise.

TL;DR

Sunset Grown (Mastronardi Produce) is North America's largest greenhouse produce manufacturer, where downtime directly impacts perishable inventory and can cause reputational damage with retailers.
The company deployed Rubrik for backup and recovery, then expanded to Data Security Posture Management (DSPM) to gain visibility into sensitive files, stale data, and access controls across their infrastructure.
Rubrik's Data Threat Analytics enables threat hunting, anomaly detection, and restoration to secure points in time, protecting critical R&D intellectual property and ensuring operational resilience for fresh produce delivery.

Summary

Sunset Grown, part of Mastronardi Produce, operates as North America's largest greenhouse produce manufacturer and distributor, managing over 1.2 million acres and shipping fresh fruits and vegetables globally. The company faces unique operational challenges where downtime directly impacts perishable inventory, quality standards, and retailer relationships. To protect their critical R&D intellectual property and ensure business continuity, Sunset Grown deployed Rubrik's cyber resilience platform, leveraging backup and recovery capabilities alongside Data Security Posture Management (DSPM) and Data Threat Analytics. These integrated solutions provide visibility into sensitive data exposure, enable threat hunting and anomaly detection, and ensure the ability to restore to secure points in time. By addressing both data protection and security risk prioritization, Rubrik helps Sunset Grown maintain their mission of delivering fresh, high-quality produce year-round while safeguarding the innovation that drives their competitive advantage in the greenhouse agriculture industry.

Chapters

0:00 - Mastronardi Produce Overview
0:30 - Business Impact of Downtime
0:57 - Rubrik DSPM Implementation
1:38 - Threat Analytics and Recovery

Key Quotes

0:18 "We pioneered commercial greenhouse and do a lot of R&D, and we have 500 other brands underneath continued trials right now. So keeping this information secure is a top priority for us."
0:36 "With produce, it goes bad as a time to life, and if you don't get it out properly and in time, it's not gonna hit quality checks. And it has a downward spiral effect because it takes time to grow things, and it can really impact our business."
1:27 "The power of Rubrik is it's already touching all of your data, and when you turn on data security posture management, you instantly get that visibility, so you can quickly prioritize your risk."

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