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Zafran: From SOC to CEO: Get the Message Right

Truth in IT
05/05/2025
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Mike Matchett Small World Big Data. We are here at RSAC 2025 live talking to some of the latest and greatest cybersecurity vendors, finding out what's innovative, what's new, and what's challenging for you. Welcome to our show. Thank you very much. So is it Anthony or Tony Anthony? You can call me Tony. I got Tony a decent amount. Oh. Anthony's fine. Um, let's talk a little bit. First, I just have to ask about the theme. What's with the theme here about Saffron High? Saffron high school? We just want to make it fun and get people to come take a look. If you take a look at the actual booth, uh, it doesn't say security anywhere, which was kind of a goal because, you know, people stop and ask, say, what is going on here? And the simple answer is, you know, we're just trying to have fun and bring people back to high school. Yeah. It's strangely one of the most intriguing booths I've seen here at the show. So congratulations on that. Um, so let's talk a little bit then about cyber security and specific. Can you give me sort of the high level pitch about what you guys do in this space? Yeah, absolutely. So we're continuous threat exposure management platform. We help other companies mitigate and remediate all your threats and vulnerabilities. The difference is we're going to integrate with your already existing security stack to prove to you that 90% of your critical vulnerabilities are actually not exploitable at all, and will help you mitigate and remediate that remaining 10%. All right. So it's kind of a great way to prioritize what you should be working on by saying, you know, you have this thing came up in a CV, but it's not exposed. It's not going to be a problem. Absolutely. One of the biggest issues in today's world is, you know, people are prioritizing the wrong threats and vulnerabilities and you're wasting time and money. So we're going to show you that originally what you thought might have been, uh, you know, a 9.7 critical vulnerability actually might be more like a 4.4. And you don't have to worry about that one. All right. Just just really at a high level, we don't really have a whole lot of time to go in depth. How does how do you do that? How do you prioritize vulnerabilities. Yeah, exactly. So we're going to we're going to integrate with your already existing security stack and run it through your EDR controls, you know, your cloud controls and stuff like that. And uh, after that entire process, you know, we're going to, um, see if it's internet facing. We're going to see, uh, you know, if it's actually a threat exposed in the wild and through all that, then the vulnerability score potentially will go down and you'll see the the true risk of that vulnerability or threat. And I just want to check, is this something you do operationally on an ongoing basis or something you do like kind of on a quarterly or monthly basis? No. It's ongoing. Absolutely. Yeah. Yeah. So we're agentless we're API based. So realistically we could have the platform up and running within 5 to 10 minutes. All right. That's pretty cool. Looking at RSAC I'm telling this to everybody. There's 25,000 people here. Uh, if you wanted to get a key message out to everyone about what you guys do. What Saffron's all about? What would you tell him? I'd say, you know, the important thing is we're not here to rip and replace your security. Your current security stack. We're here to integrate with it. You know, a lot of people get scared that, you know, we're going to take away everything that you've worked on, but we're going to integrate with whatever you guys have, and then we're going to go from there. So realistically, um, you know, that's kind of the goal. Yeah. And I think that that prioritization is really critical when you don't have a lot of staff, you don't have a lot of time and you want to be responsive, right? You got to get to that, get that point. All right. Um, if someone wants to learn a little bit more about saffron and saffron. Hi. No. Doesn't have to be the high school part. Uh, obviously, you probably have a website, but is there something when you're talking to the security crowd that you point them at to start? Yeah. So we have a data sheet that gives a good visual of, you know, everything I've already previously mentioned. And then that kind of resonates with people the most. Okay. Yeah. All right. Uh, anything online? Absolutely. I mean, yeah, go to go to saffron io. You know, you'll be able to figure out, you know, everything about us. Um, you can easily book a demo through our website as well, which would, you know, is extremely helpful, but. Yeah. Saffron. All right. Thank you so much, Anthony. All right. Take care.
Zafran turns cybersecurity strategy into human-friendly narratives—making it easier for CISOs to communicate risk, value, and roadmap priorities to stakeholders. They’re not a tech vendor; they’re a messaging layer for security leadership. Because no one cares how your firewall works if they don’t understand why it matters.
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