Snowplow: Find Your True Data Value

Name: Snowplow: Find Your True Data Value
Uploaded: 2022-10-18T07:18:06-04:00
Duration: 11 min 18 s
Description: Nick King, President and CMO with Snowplow had the opportunity to get together with Mike Matchett, Analyst with Small World Big Data and get more into the details of how the Snowplow Platform is helping their customers truly know their data.

Truth in IT

10/18/2022

1 (100%)

Report Like Favorite

With the tremendous influx of data today it becomes almost unintelligible unless you have some type of organizing principle. Companies know their data is valuable and want to be able to trust the process to identify and analyze it in order to make the right decisions to drive the business. The key is to shift from data exhaust to data creation and Snowplow is helping their customers do just this. Their behavioral data platform controls how the data is captured and places it in an atomic table which enables the capability to model the data based on needs. Atomic tables are a trusted well of pure data for consistency. The schema evolves to fit the data and can also aid in recognizing bad actors improving data security.

Categories:

Channels:

Mike Matchett: Small World Big Data

Tags:

Show more Show less

Browse videos

Upcoming Webinar Calendar

05/19/2026

01:00 PM

05/19/2026

How to Build an AI Governance Foundation for GenAI - Before, Duration and After Deployment

https://www.truthinit.com/index.php/channel/1936/how-to-build-an-ai-governance-foundation-for-genai-before-duration-and-after-deployment/
05/20/2026

08:00 AM

05/20/2026

Establishing a Robust AI Governance Framework for GenAI Throughout the Deployment Lifecycle

https://www.truthinit.com/index.php/channel/1937/establishing-a-robust-ai-governance-framework-for-genai-throughout-the-deployment-lifecycle/
05/20/2026

10:00 PM

05/20/2026

Establishing a Robust AI Governance Framework for GenAI Throughout Its Lifecycle

https://www.truthinit.com/index.php/channel/1953/establishing-a-robust-ai-governance-framework-for-genai-throughout-its-lifecycle/
05/21/2026

11:00 AM

05/21/2026

Risk in Real Time Demo Series: The Autonomous Era - Orchestrating a Resilient Enterprise

https://www.truthinit.com/index.php/channel/1372/risk-in-real-time-demo-series-the-autonomous-era-orchestrating-a-resilient-enterprise/
05/27/2026

04:00 AM

05/27/2026

Rivoluziona i rischi dell'AI in opportunità con Netskope AI Security

https://www.truthinit.com/index.php/channel/1925/rivoluziona-i-rischi-dellai-in-opportunità-con-netskope-ai-security/
05/27/2026

10:00 AM

05/27/2026

Adopting AI: From Illusion to Intentional Control

https://www.truthinit.com/index.php/channel/1924/harnessing-ai-transitioning-from-illusion-to-purposeful-mastery/
05/28/2026

01:00 PM

05/28/2026

Harnessing AI for Smaller Teams: Strategies for Secure Implementation

https://www.truthinit.com/index.php/channel/1951/harnessing-ai-for-smaller-teams-strategies-for-secure-implementation/
06/02/2026

01:00 PM

06/02/2026

Spring of Satori: Delving into Recent Findings and 2026's Threat Landscape

https://www.truthinit.com/index.php/channel/1930/spring-of-satori-delving-into-recent-findings-and-2026s-threat-landscape/
06/16/2026

07:00 AM

06/16/2026

Establishing Clear Priorities: Addressing Data Risks Effectively

https://www.truthinit.com/index.php/channel/1952/establishing-clear-priorities-addressing-data-risks-effectively/