Snowplow: Find Your True Data Value

Name: Snowplow: Find Your True Data Value
Uploaded: 2022-10-18T07:18:06-04:00
Duration: 11 min 18 s
Description: Nick King, President and CMO with Snowplow had the opportunity to get together with Mike Matchett, Analyst with Small World Big Data and get more into the details of how the Snowplow Platform is helping their customers truly know their data.

Truth in IT

10/18/2022

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With the tremendous influx of data today it becomes almost unintelligible unless you have some type of organizing principle. Companies know their data is valuable and want to be able to trust the process to identify and analyze it in order to make the right decisions to drive the business. The key is to shift from data exhaust to data creation and Snowplow is helping their customers do just this. Their behavioral data platform controls how the data is captured and places it in an atomic table which enables the capability to model the data based on needs. Atomic tables are a trusted well of pure data for consistency. The schema evolves to fit the data and can also aid in recognizing bad actors improving data security.

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