Geting an "F" means "Fantastic" not "Fail" when writing for the web. You've got got 3 seconds to make your point & you need to know physically how the readers' eyes move across the page and how to efficiently capture attention. Get an "F" with Doug Howatt, Creative Director, Writing with Hitachi Vantara and Christophe Bertrand of ESG and watch your writing get an "A"!
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