Agentic Shopping Trends: Insights for the 2026 Holiday Season

As consumers embrace AI agents this holiday season, the landscape of online shopping is poised for transformation. Meta’s Muse is leading the charge, conducting product research, browsing retailers, and completing purchases—altering how shoppers interact with brands. HUMAN's recent data highlights a rapid shift, with Muse driving 25% more traffic to checkout pages compared to other AI agents.
Join HUMAN for insights into this evolving marketplace and strategies to adapt effectively. We’ll delve into:

• Current trends in AI agent traffic: Insights from HUMAN’s October data.
• Implications for holiday commerce: The future of product discovery and customer acquisition.
• Preparing your digital storefront: Strategies to engage AI shoppers and mitigate threats from malicious bots.