HUMAN Dialogue: Redefining Authentic Trust in the Agentic Internet

**HUMAN Dialogue: Redefining Authentic Trust in the Agentic Internet**
In 2022, Forrester leaders emphasized the necessity of integrating marketing with security to combat fraud effectively. In today's agentic landscape, this synergy is crucial.
AI agents are evolving from mere data consumers to active participants in discovery, authentication, and transactions, transforming interactions into potential revenue or risk sources.
Join experts from HUMAN Security, Forrester, and Omnicom for a deep dive into the new digital trust landscape. This discussion will cover the implications of AI on consumer behavior, the evolving definition of online authenticity, and strategies for aligning marketing and security for enhanced growth.
**Key Takeaways:**

• Distinguishing valuable interactions from fraudulent ones is essential.
• AI is redefining the customer journey, influencing discovery and commerce.
• Building trust requires collaboration across marketing, security, and leadership.
• Emphasizing shared priorities leads to better risk management and customer experience.
• Authenticity is integral to establishing a robust business framework.