Meta Muse 101: Embracing the Arrival of the Agentic Internet. What's Next?

Meta Muse 101: The Agentic Internet Is Here. Now What?

The rapid emergence of Meta's Muse has transformed consumer interactions. With millions leveraging this tool across Facebook, Instagram, and WhatsApp for shopping and information, businesses must adapt quickly. Muse now represents 72% of agentic browser traffic, marking a significant shift in digital engagement. What does this mean for your organization’s customer journey? How can you prepare for a holiday season dominated by automated shoppers? Join HUMAN for an insightful workshop that delves into these pressing questions.

• Discover unique insights from the Human Defense Platform on Muse's user behavior.
• Understand the implications of consumer-grade agents for the upcoming season.
• Learn strategies to manage agentic traffic while safeguarding your business.
• Explore opportunities and risks associated with automated shopping.