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Everpure & Azure Local: Hybrid Cloud Storage

Everpure
08/24/2026
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We did, you and I cover how QR is going to play a critical role in the cloud storage offering, but Microsoft strength is a hybrid, right? And then we have a lot of customers who use hybrid stories that, you know, both on-prem and cloud. And then I would think that QR is also working with the Azure local team. Yeah, that is, that's pure strength as well, right? As our start came through the data center and we've been helping our customers adopt cloud and operate in a hybrid fashion. And yeah, it's great. You bring up Azure local. So we've been supporting Azure local actually, even back to the days when it was called Azure Nexus or Azure for operators in really, really large scale environment, supporting telcos. We were the disaggregated storage option for that with our flash rate product. That's now come together. That product is now Azure local rack scale and the Azure local node scale that most of our enterprise customers are going to adopt recently announced support and public preview for external storage, pure storage, excited to be one of the vendors in that, in that mix. Again, the interest level from our customers has been incredibly high in this because Azure local window server, Hyper-V, these technologies are all in their accounts already. They're very mature. They have teams that know how to operate them. And so being able to bring that stack that they're really familiar with together with pure storage products that they have and they trust and can scale with, I think we're going to see adoption just absolutely spike for Azure local. And then we see that with the connection you guys have built with Azure arc and your hybrid capabilities. I think it's a perfect play right now. Yeah, that's a good point. Whenever we engage with the customer, I have to remind myself about not just like mentioning about the pure cloud capabilities, but that, you know, the hybrid stories is the thing that very resonating very well with the customer. Well, again, as a peer, this is why we, we talked to our customers about the enterprise data cloud as a virtual pool of storage and pure as endpoints there, but where that, where that pool of storage extends to from your data center in the cloud, moving backwards and forwards, that's, that's exactly what we want to see customers adopting. Yeah. Yeah. Yeah.

TL;DR

  • Pure Storage is one of the first vendors included in Microsoft Azure Local's newly announced public preview for external storage support.
  • Pure's involvement with Azure Local dates back to its earlier forms as Azure Nexus and Azure for Operators, where it served large-scale telco deployments.
  • Enterprise customers are responding strongly to hybrid cloud stories because Azure Local, Windows Server, and Hyper-V are already familiar, trusted technologies in their environments.

Summary

In this brief conversation, Dan Kogan, VP of Cloud at Pure Storage (Everpure), and Aung Oo, VP of Azure Storage Product Management at Microsoft, discuss the growing momentum around hybrid cloud infrastructure — specifically the integration of Pure Storage as an external storage option for Microsoft Azure Local. Pure Storage traces its Azure Local involvement back to the platform's earlier incarnations as Azure Nexus and Azure for Operators, where it served as the disaggregated storage layer for large-scale telco environments using its FlashArray product. That capability has since evolved into support for both Azure Local rack scale and node scale deployments. Microsoft recently announced public preview support for external storage, and Pure Storage is among the first vendors included. Both speakers emphasize that enterprise customers are responding enthusiastically because Azure Local, Windows Server, and Hyper-V are already deeply embedded in their environments — meaning teams are familiar with the stack and can extend it with trusted Pure Storage infrastructure. The conversation frames Pure's "Enterprise Data Cloud" vision as a virtual pool of storage spanning on-premises data centers and public cloud, with Azure Arc providing the connective tissue for hybrid management. The key takeaway is that hybrid cloud — not pure public cloud — is the dominant motion resonating with enterprise customers today.

Chapters

0:00 - Hybrid Cloud as Core Strength
0:43 - Pure Storage & Azure Local History
1:06 - External Storage Preview Announcement
1:43 - Enterprise Data Cloud Vision

Key Quotes

0:43 "We've been supporting Azure local actually, even back to the days when it was called Azure Nexus or Azure for operators in really, really large scale environment, supporting telcos."
1:13 "The interest level from our customers has been incredibly high in this because Azure local, Windows Server, Hyper-V, these technologies are all in their accounts already."
1:34 "I think we're going to see adoption just absolutely spike for Azure local."

FAQ

What is Pure Storage's role in Microsoft Azure Local?

Pure Storage is one of the vendors included in Microsoft Azure Local's public preview for external storage support. The company has supported the platform since its earlier iterations as Azure Nexus and Azure for Operators, initially serving as the disaggregated storage option for large-scale telco environments.

Why are enterprise customers interested in Azure Local with external storage?

Enterprise customers are already running Azure Local, Windows Server, and Hyper-V in their environments and have mature teams familiar with these technologies. Being able to pair that existing stack with trusted Pure Storage infrastructure — and connect it to the cloud via Azure Arc — makes adoption straightforward and compelling.

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