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Commvault: Why the First 60 Minutes of Incident Response Define Trust

Commvault
06/18/2026
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moment. The trust is earned in that critical first 60 minutes, and that's what matters at the end of the day. And I think that's why I keep coming back to, and this is something Sam and I have both challenged each other on together, is it is the hardest thing to earn, but it takes seconds to lose, just like an incident. That mean time to detect, mean time to respond, you want it to be in seconds. And if it's not, your company is now being attacked in a faster fashion. And so it's, to me, it's very hand in hand. Yeah. Yeah. It's an interesting point. That trust factor alone cuts off an enormous amount of that propagation delay, right? I mean, I don't know, to use it, and that is so critical because every second does count. It's not just a euphemism, it's for real. And I was thinking about it, even though those first conversations that you all have with your clients are probably not easy, the ones you're making very proactively, even if those are difficult conversations, better to have that conversation, to your point, than the one that you'll have if you do not have it, and the trust erodes. That's a whole different animal.

TL;DR

  • Trust is earned during the critical first 60 minutes of a cyber incident, not during routine operations — rapid response and proactive communication define customer confidence.
  • Mean time to detect and respond must be measured in seconds to prevent attack propagation, as attackers move faster than traditional response timelines allow.
  • Proactive communication during difficult moments, even when conversations are uncomfortable, preserves trust far more effectively than delayed or reactive responses that allow trust to erode.

Summary

This conversation examines the critical relationship between rapid incident response and customer trust during cybersecurity crises. Dr. Erika Voss, SVP and Global Chief Security & Data Officer at Blue Yonder, emphasizes that trust is earned during the most challenging moments — specifically the first 60 minutes of a security incident. The discussion highlights how mean time to detect and mean time to respond must be measured in seconds to prevent attack propagation, and how proactive communication during difficult moments preserves trust far more effectively than delayed or reactive responses. The speakers explore the direct connection between response speed, transparent communication, and long-term business relationships, underscoring that trust takes years to build but only seconds to lose during a crisis.

Chapters

0:00 - Trust Earned in Crisis
0:16 - Speed of Detection and Response
0:38 - Trust Reduces Propagation Delay
0:51 - Proactive Communication Preserves Trust

Key Quotes

0:00 "The trust is never earned in a boring moment. The trust is earned in that critical first 60 minutes, and that's what matters at the end of the day."
0:12 "It is the hardest thing to earn, but it takes seconds to lose, just like an incident. That mean time to detect, mean time to respond, you want it to be in seconds. And if it's not, your company is now being attacked in a faster fashion."
0:38 "That trust factor alone cuts off an enormous amount of that propagation delay, right? Every second does count. It's not just a euphemism, it's for real."

FAQ

Why is the first 60 minutes of incident response so critical for maintaining customer trust?

The first 60 minutes define whether customers believe you're in control of the situation. Trust is earned during crisis moments through rapid detection, immediate response, and proactive communication — not during routine operations. Delays in this window allow attacks to propagate and erode confidence in your ability to protect their business.


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  • » Data Protection
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  • Security Operations
  • Threat Intelligence
  • Executive Briefing
  • Best Practices
  • Incident Response
  • Customer Trust
  • Cybersecurity Crisis Management
  • Mean Time to Detect
  • Mean Time to Respond
  • Proactive Communication
  • Attack Propagation
  • Business Relationships
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