From Technical Focus to Business Transformation
Craig Fisher and David Izen of Technica Solutions share their journey from running a technically-focused MSP to building a growth-driven business. David founded Technica as a fun, organically-growing operation serving small SMEs with basic networking and support needs. Craig, coming from the fashion industry with early success followed by struggles, joined as a partner after a chance meeting over a kebab. The partnership initially included a third technical partner, but philosophical differences about business direction led to a difficult separation when the founders wanted to implement structured ticket distribution and operational improvements.
Crisis and Strategic Pivot
In 2023, Technica faced a crisis when three major accounts were lost to private equity buyouts. The partners took immediate action: closing their four-person Poland office, making UK redundancies, pulling servers from expensive data centers to build their own, and cutting discretionary spending. Despite the cuts, Craig attended N-able's Empower conference in Texas, where he discovered EOS (Entrepreneurial Operating System), Halo PSA, Cove backup, and IT Glue—tools and frameworks the company had never implemented. This exposure became the catalyst for systematic transformation.
Partnership Dynamics and Decision-Making
The success of Technica's transformation hinges on the complementary partnership between Craig and David. They describe a relationship built on trust and a shared commitment to putting the business first, with no ego involved. Operating under EOS principles, Craig serves as the visionary while David acts as the integrator. When they disagree, one must convince the other through passion and logic, then both commit fully to making the decision work. This dynamic replaced the earlier three-way partnership where decisions weren't always made with the business as the top priority.
Implementation and Growth Strategy
Following the Empower conference insights, Technica implemented a comprehensive technology stack including Halo PSA, IT Glue, Xero accounting, and recently Roost for integration. They launched 24/7 support operations in South Africa and adopted structured Executive Business Reviews (EBRs) that nearly eliminated their 2023 revenue deficit by uncovering security needs, licensing optimization, and service expansion opportunities. The company now focuses on security services, Microsoft Sentinel integration for real-time alerting, and is actively pursuing mergers and acquisitions to accelerate growth.
