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Topgolf's Migration from VMware to VergeOS

VergeIO
03/20/2026
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TL;DR

  • Topgolf migrated from VMware to VergeOS following Broadcom's acquisition, which brought 400% price increases and constantly changing licensing terms that made the platform financially untenable
  • VergeOS enabled comprehensive automation through APIs, Terraform, and Ansible, reducing emergency shutdown procedures from hour-long manual processes to 10-15 minute automated sequences and freeing 20-30 hours per week for innovation
  • The company simplified infrastructure by moving from proprietary VxRail hardware to consumer-grade servers, consolidating from five-node to three-node clusters while improving performance with NVMe storage
  • Topgolf achieved zero software or hardware-related downtime across distributed venues since deployment, with each location operating as an isolated, self-sufficient infrastructure environment
  • The migration reduced core counts while increasing performance, eliminated separate storage infrastructure through hyperconvergence, and delivered substantial cost savings in both hardware and licensing
  • VergeOS's responsive partnership approach and willingness to prioritize customer-driven feature development proved critical during the evaluation and deployment process

The VMware-Broadcom Acquisition Impact

Topgolf's infrastructure team faced significant challenges following Broadcom's acquisition of VMware, with proposed price increases approaching 400% and constantly shifting licensing terms. The company was in the midst of negotiating a DLA agreement when the acquisition occurred, leading to multiple contract revisions and uncertainty around vendor partnerships. While Broadcom eventually offered more reasonable pricing, the costs remained exponentially higher than budgeted, prompting Topgolf to evaluate 14 alternative infrastructure solutions. The team needed a platform that could support their lean IT operations across dozens of geographically distributed venues, each requiring isolated, stable infrastructure with minimal hands-on management.

Automation and Operational Efficiency Gains

VergeOS enabled Topgolf to achieve comprehensive infrastructure automation through API-driven workflows and CI/CD pipelines. The team implemented automated venue shutdown and startup procedures that reduced emergency power-down operations from manual, hour-long processes to fully automated 10-15 minute sequences executed through a simple web interface. Using native APIs for pre-configuration, Terraform for VM deployment, and Ansible for application configuration, Topgolf eliminated manual intervention across the infrastructure lifecycle. This automation extends to certificate management, cluster configuration, and workload deployment, with everything managed through code to ensure consistency across all locations. The approach has freed 20-30 hours per week for the operations team, shifting focus from firefighting to innovation.

Infrastructure Simplification and Cost Reduction

The migration from VxRail to VergeOS allowed Topgolf to transition from proprietary, customized hardware to consumer-grade servers, significantly reducing both hardware costs and lead times. The company consolidated from five-node clusters with dual 24-core processors to three-node clusters with dual 64-core processors, while simultaneously improving performance by moving to NVMe storage. VergeOS's hyperconverged architecture eliminated the need for separate storage infrastructure, and the platform's stability has resulted in zero downtime attributable to software or hardware issues since deployment. The simplified hardware approach, combined with reduced licensing costs and improved operational efficiency, has delivered substantial cost savings while enhancing reliability across Topgolf's distributed venue network.

Partnership and Platform Maturity

Topgolf's evaluation process, which began in March 2024, revealed VergeOS as a partner focused on customer success rather than product sales. The vendor's responsiveness and willingness to prioritize feature development based on customer needs proved critical during the proof-of-concept phase. When Topgolf identified missing functionality required for production deployment, VergeOS worked directly with the product team to deliver necessary capabilities. The platform's comprehensive API functionality, cloud snapshot capabilities that protect both VMs and the management layer, and built-in disaster recovery features provided enterprise-grade functionality that exceeded the team's expectations. For infrastructure professionals with decades of VMware experience, VergeOS represented a paradigm shift in how virtualization platforms can simplify rather than complicate operations.

Chapters

0:00 - Introduction and Background
2:34 - VMware-Broadcom Acquisition Challenges
4:44 - Evaluation Criteria and Requirements
8:00 - Hardware Simplification Benefits
20:17 - Infrastructure Professional Perspective
21:20 - Automation Architecture and Workflow
22:40 - Emergency Shutdown Automation
42:58 - Performance and Resource Optimization
45:05 - Data Protection and Snapshots
46:00 - Migration Advice and Lessons Learned

Key Quotes

1:35 "Topgolf is a technology company that masquerades in sports and entertainment, honestly. Everything that we do is technology-driven."
3:01 "The cost wasn't tenable. The fact that everything was changing every five minutes. We were in the midst of trying to sign a DLA agreement with Broadcom and with VMware at the time of the acquisition. Broadcom kind of changed that a couple of times."
4:06 "We were looking at stuff like a 400% price increase and things like that. So, I think that probably would be like half of your IT budget anyway, right? ..."
5:49 "My general rule of thumb is if a finger has to touch a keyboard or a mouse, then that's a policy mistake."
8:32 "For me, it's all about privacy. With Verge and the team there, they're very original. For me, it personally feels like they're not out to sell a product. They're out to help us be successful."
20:51 "I have called myself several times over the course of that year, going, well, I have, you know, I've spent the last 30 years of my career, 25, 30 years, doing VMware pretty much exclusively. And I was like, wow, where was this 20 years ago? ..."
24:07 "With one of our Verge venues, for SkyRavage, they literally go to our Jenkins master circular, which is the webpage. They click the venue name, and they get a pull-down menu. Start it up, or do you want to shut it down? You shut down, click go, and 15, 10 minutes later, it's power."
47:46 "In the neighborhood of 20 to 30 hours a week for our operations team. Which is great because it allows you to focus more on the things that any of these things rather than the things that are going down."
Categories:
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  • VMware migration
  • Broadcom acquisition impact
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