In this clip, IBM discusses the importance of why backup and disaster recovery cannot be understated. It is absolutely critical for minimizing the impact of unplanned downtime on your business. Across industries, organizations recognize that downtime can quickly result in lost revenue. Unfortunately, natural disasters, human error, security breaches and ransomware attacks can all jeopardize the availability of IT resources. Any downtime can derail customer interactions, sap employee productivity, destroy data and halt business processes. With Bradley Knapp, Product Manager, IBM Cloud.