Pioneering the Cisco LifeCycle Advantage Program


Scaling a business while still achieving excellent service levels is a challenge for many companies, but Datametrix didn’t just want scale, they wanted growth and a way of digitally communicating quickly and easily with customers. By joining the Cisco Lifecycle Advantage programme, the IT infrastructure and services company was able to engage with customers at key points throughout the customer journey, automatically and without sales team intervention. This resulted in a 23% business growth, 7% uplift in software renewals and greater differentiation against their competitors. Find out more here: