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Watching the market's webinars & videos so you don't have to.
Each month, VOCINT Mirror distills everything one vendor said in their videos and webinars into a single read, so you know exactly what that vendor is expressing to their target market.
EVERY MONTHLY ISSUE CONTAINS
| Vendor Overview |
The month at a glance: how much they published, and the mix of content across their videos and webinars. |
| The Record |
Each asset read in turn: a TL;DR, the content type, and the quotes that carry the message, every quote linked to its moment. |
| The Ocean |
The language your market shares: which terms sit in red water (crowded, everyone saying them) versus blue (open, barely claimed), and where this vendor is loud or silent. |
| Sources |
The full index of every video and webinar analyzed, so any claim in the report traces back to where it was said. |
The Playbook
We feed each Mirror's own material to an LLM (Claude, ChatGPT, Gemini) and surface how this vendor could sharpen its content. Five disclosed prompts; every answer traceable to a source.
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Yours as structured data
Every Mirror is also available as JSON, the full report in machine-readable form, so you can feed it to your own LLM and take the analysis further.
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| We listen to the market so you can make sound decisions. |
Truth in IT |
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WEBINARS
Beyond YouTube.
Much of a market's messaging never touches YouTube, and the webinars are often where a vendor says the most: the deep-dive, the roadmap, the Q&A, the customer stories that never get cut into a short.
We catch the webinars live, often months before they surface on YouTube (if they ever do), then summarize each one with verbatim quotes pulled straight from the source.
ON24ZoomGoldcastBrightTALKGoToWebinar
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