Hybrid FinOps: The Future of ITAM and FinOps Featuring Forrester

Hybrid FinOps: The Future of ITAM and FinOps Featuring Forrester

As cloud spend and usage continues to rise, financial responsibility and reporting have never been more paramount. Over the past six years of the Flexera State of the Cloud Report, optimizing cloud spend has topped the list of cloud priorities for orga...
As cloud spend and usage continues to rise, financial responsibility and reporting have never been more paramount. Over the past six years of the Flexera State of the Cloud Report, optimizing cloud spend has topped the list of cloud priorities for organizations. So a more mature approach is needed for the long term.

Enter Hybrid FinOps, a discipline that combines the core components of FinOps and extends it from being solely focused on public cloud spend to the full-stack tech spend, including software, SaaS and containers. This has been spurred on by the realization that software running on the cloud is often more expensive than the instance itself and can create compliance issues. To realize the many benefits of Hybrid FinOps, collaboration between ITAM and FinOps teams is crucial.

Join Flexera’s Tanner Luxner and guest speaker Forrester’s Tracy Woo as they dive into cloud market trends, what the future holds with this new approach, and the steps organizations can take to realize success on their Hybrid FinOps journey.

Presented by:

  • Tanner
    Tanner Luxner - Sr. Product Marketing Manager, Flexera
    Tanner Luxner is a senior product marketing manager at Flexera, developing marketing strategy and messaging with a focus on Flexera’s FinOps, Cloud Cost Optimization, and Cloud Migration Planning solutions. Previously, Tanner has also worked in the cybersecurity industry with a focus on DMARC and SOAR solutions.
  • Tracy
    Tracy Woo - Senior Analyst, Cloud, Forrester
    Tracy leads Forrester’s research on FinOps, hybrid cloud management, IT financial management (ITFM), technology business management (TBM), high-performance computing (HPC), and industry cloud in the financial services, retail, and healthcare industries. Tracy’s broader expertise focuses on cloud cost management, cloud governance, cloud skills, cloud center of excellence (CCoE), cloud platform teams, industry cloud, hybrid cloud management, and public cloud pricing. Tracy delivers strategic guidance to Forrester’s enterprise and vendor clients by helping them get cloud costs under control and build out effective cloud organizations. During her tenure at Forrester, she has advised leading Fortune 100 and Fortune 500 companies on their cloud strategies and has been frequently cited in major news outlets including TechTarget, Business Insider, The Wall Street Journal, and Computer Weekly.