Ping Identity: Fraud Prevention Across The Digital Customer Journey

Ping Identity: Fraud Prevention Across The Digital Customer Journey

As more business moves online, the risk of online fraud and associated losses continues to grow. Traditionally, fraud prevention has existed in relative isolation from other digital experience functions, with an independent technology stack and a focus...

As more business moves online, the risk of online fraud and associated losses continues to grow. Traditionally, fraud prevention has existed in relative isolation from other digital experience functions, with an independent technology stack and a focus on monitoring individual events such as logins and transactions to keep fraud at bay. This focus is shifting to spotting and stopping fraudsters throughout the full user journey. 

Fraud prevention has always been tied to customer experience, though these two things have historically been inversely related - the more counter-fraud measures, the worse the experience for end users. As fraud prevention efforts expand, organizations need to rethink this. How can fraud prevention become an integral, continuous part of a smooth, seamless customer journey?

Ping Identity’s Maya Ogranovitch joins Mike Matchett from Small World Big Data as they discuss the relationship between fraud detection, authentication, identity corroboration, decisioning and orchestration tools, and how these technologies can come together to help fraud and digital experience teams meet their goals. 

Key takeaways:

  • The changing nature of fraud prevention and the new challenges it presents
  • The role of identity and access tools in building a counter-fraud strategy
  • The benefits of an integrated counter-fraud approach