HUMAN Dialogue: Embracing the Rise of the Agentic Consumer in AI

HUMAN Dialogue: The Rise of the Agentic Consumer. Are You Prepared for AI Buyers?
In 2022, industry leaders from Forrester highlighted the necessity for marketing and security to unite against fraud. In today’s agentic landscape, this cooperation is crucial. AI agents now do more than gather information—they engage in discovery, manage accounts, and conduct transactions, transforming automated interactions into potential customers, revenue streams, or risks.
Key Takeaways:

• Understanding why distinguishing valuable agentic interactions from fraud is essential.
• Insights into how AI is changing the customer journey, including brand influence and commerce.
• The importance of trust as a shared priority across marketing, security, and leadership.
• Recognizing the need for authentic and valuable interactions in the agentic era.