Understanding Hidden Threats: The Financial Impact of Malvertising on Publishers

Malvertising poses a significant threat, impacting revenue, damaging customer trust, and often bypassing existing defenses unnoticed. Today's cyber threats utilize advanced methods like cloaking and obfuscated code, making detection increasingly challenging.

In this HUMAN Dialogue, we will examine the tactics used by modern malvertisers, discuss the shortcomings of legacy security measures, and outline strategies for publishers to combat the next wave of sophisticated attacks.

Key Takeaways:

• The hidden threats undermining publisher revenue and customer trust
• How advanced cloaking and redirect techniques evade detection
• The seven critical malvertising threats on the horizon for publishers
• The importance of adaptive, behavioral-based defenses and evaluation methods