Building a Fraud-Free Marketplace at Scale: Kargo's Partnership with HUMAN

Date: August 26 at 10 AM PT / 1 PM ET
Speakers: John Waters, HUMAN Security
Imran Azad, HUMAN Security
Kyle Green, VP of Marketplace Strategy, Kargo
In the fast-paced ad tech realm, striking the right balance between scaling premium inventory and safeguarding against fraud is essential. Join Kargo’s Kyle Green as we discuss how their partnership with HUMAN has effectively managed these challenges. This session reveals strategies that have helped Kargo expand its CTV and Open Web supply while minimizing IVT and malvertising threats.

• Insights on maintaining inventory integrity amidst growing fraud tactics.
• Strategies for expanding partnerships with 43 new publishers.
• How to automate fraud protection and enhance growth.
• Real-world tactics for aligning fraud prevention with business goals.
• Building a resilient digital ecosystem through intelligent protection.