Strategies to Combat Click Fraud: Innovations from LinkedIn and HUMAN for Budget Protection and Enhanced Campaign Performance

The Evolution of Click Fraud: Innovations from LinkedIn & HUMAN to Safeguard Budgets and Performance

Thought Leaders: Alexey Stoletny, SVP, Global Engineering, HUMAN & Praveen Gujar, Director of Product, LinkedIn
Moderator: Lindsay Bender, HUMAN
Date & Time: Nov 13 at 10 AM PT / 1 PM ET
Click fraud continues to pose a significant risk in digital advertising, especially with the rise of mobile-first strategies. Advanced attacks leverage bots and malware to manipulate engagement data, leading to inflated metrics and budget losses. Timely validation of clicks is essential for maintaining data integrity and optimizing campaign performance. In this session, HUMAN and LinkedIn will discuss real-time click validation and its impact on performance metrics.

• Understanding the implications of click fraud on digital campaigns.
• Real-time solutions for click validation to enhance budget efficiency.
• Insights on improving invalid traffic detection by 10% over 500M clicks.
• Strategies for optimizing ad performance in a competitive environment.
• Best practices for safeguarding against fraudulent activity.