Innovative Strategies from LinkedIn + HUMAN to Combat Click Fraud and Enhance Campaigns

The Evolution of Click Fraud: Innovations from LinkedIn + HUMAN to Safeguard Budgets and Campaign Performance

Thought Leaders: Alexey Stoletny, SVP, Global Engineering, HUMAN + Praveen Gujar, Director of Product, LinkedIn
Moderator: Lindsay Bender, HUMAN
Date & Time: Nov 13 at 10 AM PT / 1 PM ET
Click fraud poses escalating risks in digital advertising, particularly with the rise of mobile-first strategies. Attackers exploit weaknesses in impression and click data through bots and fraudulent activities, leading to skewed metrics and wasted budgets. To combat this, real-time click validation is essential for maintaining campaign integrity. Key Takeaways:

• Understand the latest threats in click fraud.
• Discover HUMAN Ad Click Defense's integration with LinkedIn.
• Learn how to enhance invalid traffic detection by 10% across extensive clicks.
• Implement actionable strategies to optimize campaign performance.
• Protect your advertising budget from fraudulent activities.