Advancements in Click Fraud Prevention: Insights from LinkedIn and HUMAN

The Evolution of Click Fraud: Strategies from LinkedIn + HUMAN to Safeguard Budgets and Enhance Campaigns

Thought Leaders: Alexey Stoletny, SVP, Global Engineering, HUMAN + Praveen Gujar, Director of Product, LinkedIn
Moderator: Lindsay Bender, HUMAN
Date & Time: Nov 13 at 10 AM PT / 1 PM ET
Click fraud presents a critical challenge for digital advertisers, especially with the rise of mobile-first strategies. Advanced methods are being utilized to exploit clicks and impressions, resulting in skewed performance metrics and wasted budgets. This webinar unpacks the significance of real-time click validation to combat these sophisticated threats and protect campaign integrity.

• Understand the latest click fraud tactics and their implications.
• Learn how real-time validation enhances data accuracy.
• Discover LinkedIn's integration with HUMAN Ad Click Defense.
• Explore strategies to secure advertising budgets effectively.
• Gain insights into optimizing performance metrics amidst fraud risk.