Advancements in Click Fraud Defense: Insights from LinkedIn and HUMAN for Budget and Campaign Protection

The Evolution of Click Fraud: New Advances from LinkedIn + HUMAN to Protect Budgets and Campaign Performance
Thought Leaders: Alexey Stoletny, SVP, Global Engineering, HUMAN + Praveen Gujar, Director of Product, LinkedIn
Moderator: Lindsay Bender, HUMAN
Date & Time: Nov 13 at 10 AM PT / 1 PM ET
Click fraud poses a significant challenge in digital advertising, worsened by mobile-first strategies. Malicious entities now exploit weaknesses, resulting in misleading metrics, budget loss, and diminished trust among advertisers. This session highlights the critical need for real-time click validation and showcases how HUMAN's integration with LinkedIn enhances invalid traffic detection by 10% across 500M+ clicks.

• Understand the impact of click fraud on performance metrics.
• Learn real-time validation techniques to safeguard budgets.
• Access strategies to enhance the reliability of campaign data.
• Discover how to optimize for genuine customer engagement.
• Gain insights from industry leaders on combating digital threats.