HUMAN Dialogue: Fostering Trust Amidst the Rise of Agentic Commerce

HUMAN Dialogue: Building Trust in the Era of Agentic Commerce
Date & Time: November 18th 10 am PT/ 1 pm ET
Speakers:
- Sandy Carielli, VP, Principal Analyst, Forrester
- John Searby, Chief Strategy Officer, HUMAN
- Tomer Elias, Senior Director, Product Management, HUMAN
Agentic AI is transforming digital commerce by enhancing discovery and decision-making. However, this evolution brings significant challenges regarding trust and attribution. In this HUMAN Dialogue, industry experts will delve into strategies for fostering trust in agent-driven transactions.
Key Takeaways:

• Transitioning from bot management to agent trust management.
• Importance of visibility and intent analysis in consumer journeys.
• Strategies for leading brands to safeguard consumer trust and revenue.
• Insights on managing the complexities of Agentic commerce.
• Preparing businesses for the future of digital interactions.