Where do you go to find out if the product you’re considering actually works, or which product is best for your environment? Consulting companies are very expensive and their advice is often run through the “what will our partner think” filter. The bigger the partner, the thicker the filter. Industry analysts are an inexpensive source of information, but they rarely say anything but good about the products their clients offer. All of their revenue comes from vendors; therefore, they should be thought of as an extension of their clients’ marketing departments, not an independent source of information. Technical publications are often a good source of information, but that industry does not have the budget to do the kind of product testing and research that we will be doing.
Truth in IT derives no revenue from the vendors who make, resell, or outsource hardware or software for the IT industry. Our only revenue comes from the people using the technology: end-user subscribers who pay a modest fee to be part of a very unique community of formal product research and testing, and freely-exchanged information.
We are starting with backup & recovery and will expand to other areas (e.g. primary storage, security, etc.) as our customer base dictates. We started in backup for two reasons. The first reason is that most everyone wants to purchase or upgrade something in their backup environment every year; they might do it even more often if they could do so with the knowledge that what they were upgrading to actually worked! The second reason is that our founder, W. Curtis Preston, is Mr. Backup – the most trusted independent expert in backup & recovery. Backup seemed like an obvious place to start.
Click here to learn about our Backup Concierge service: an industry first.